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Posts tagged Branding
Have you committed these branding mistakes in past?
May 6th
When you are running a business then for each mistake you need to pay as extras money is wasted. You make less business because of the mistake and pay more; this is the outcome for an entrepreneur. It is better to know beforehand the kind of mistakes entrepreneurs are prone to make. This way you [...]
Is the practice of hiring multiple brand ambassadors just a gimmick?
Apr 21st
Promotion a brand is a hairy journey for companies who are a part of a huge industry with many contenders. Several gimmicks are helping brands to grow and spread within the common mass. The best publicity stunt that sells is using celebrities, especially movie stars for brand promotion. Movie celebrities make great band ambassadors for [...]
Negative Branding Makes A Business Gain Positive Results
Apr 15th
Gone are those days when publicizing about a product benefit at large helped companies to gain and give tem a positive edge for vying. Today the time has changed and most of consumers prefer brands which are honest in stating their product features and benefits. It is for sure that the companies cannot take the [...]
Do companies calculate their ROI of social media marketing?
Apr 8th
Companies never rest from looking for newer ways to earn money and I the process of doing so the exploit all the possible means available. The social media sites are one such medium they are presently using up to the brink for the purpose of branding. Companies tout about their product and service in the [...]
Small business branding: Seed that will reward soon so, pay attention
Mar 24th
When a business is in making, its brand building task is inseparable from its growth. Brand contains the essence of business promotion. It is the mark that tells about the business instantly. But small business branding is always written at the end of the priority list by the small business owner. It is not that [...]
Viva La brand of US gets nine new clients of high stature
Jan 31st
The marketing strategy consultancy firm that helps aggressive business owners to boost their sales has recently added nine new clients. This new client group includes leaders of national level. Viva la brand, which is an Ohio-based ad agency and marketing strategy firm, has so far boosted the sales potential of several big and small companies [...]
Brand loyalty is a tenet as old as the ages
Dec 30th
For longer than I can care to remember, marketers have tried to dictate brand loyalties to consumers and foster this within them. Our earliest retail purchases perhaps end up setting the tone for years to follow. I loved Adidas as a kid, and the love affair was strong for many a year. Then, for a [...]
Business logos define who you are
Dec 13th
The Twitter Bird, as Twitter’s logo has come to be called, is a very memorable logo indeed. But none of the founders came up with it, and they certainly didn’t get it from some highly paid marketing expert nor a team of designers putting their brains together. That bird came from the users. Very soon [...]
Guerrilla marketing can be extremely effective
Nov 22nd
If you do it correctly, guerrilla marketing is a boon for any marketer. It stretches your advertising dollar farther than ever possible and it can even go so far as to earn you the respect of your competitors. But why simply talk about this off hand? Let me offer you an example of this. At [...]
Creative advertising springs forth from big ideas
Nov 18th
Here’s a quick question. Does an advertising campaign give birth to a great idea or does creative campaign emerge because it springs forth from a great idea? Go on, think about it for a bit. That question is the marketing man’s equivalent of the chicken and the egg. In case you’re still thinking about it [...]